ASUS

As a Technical PR Specialist at ASUS, I played a pivotal role in shaping the brand’s public relations and marketing strategies in the Turkey market. With a focus on building strong networks, managing high-impact projects, and ensuring seamless communication between teams, I contributed to enhancing ASUS’s presence and reputation in the region. My work combined technical expertise, strategic planning, and leadership to deliver measurable results.

Key Responsibilities

In my role at ASUS, I was responsible for a wide range of tasks that ensured the successful execution of PR and marketing initiatives. My key responsibilities included:

• Building Networks with Influencers and IT Press: Establishing and maintaining strong relationships with key influencers, IT press, and media outlets to amplify ASUS’s visibility and credibility in the market.
• Determining Marketing and PR Projects: Strategizing and defining marketing and PR projects tailored to the Turkey market, ensuring alignment with ASUS’s global brand vision and local market needs.
• Managing KPIs and Reporting: Overseeing all key performance indicators (KPIs) for projects, providing detailed reports to HQ and the Country Manager, and ensuring transparency and accountability in all operations.
• Team and Agency Coordination: Managing the distribution of tasks among employees and external agencies, ensuring efficient execution of strategies and seamless collaboration.
• Localization of Product Pages and Briefs: Adapting product pages, marketing materials, and project briefs to resonate with the local audience while maintaining brand consistency.
• Leading Sponsorship Agreements: Negotiating and managing sponsorship agreements to enhance ASUS’s brand presence and create impactful partnerships.
• Employee Training: Conducting training sessions for employees on new products, ensuring the team was well-equipped to represent and promote ASUS’s latest innovations.

Highlight Achievement

One of my proudest achievements at ASUS was organizing and executing the World’s first live-streamed CS:GO tournament held on a moving metro.. This groundbreaking event brought together influencers, the gaming community, and ASUS fans in an unforgettable experience. By leveraging the excitement of live gaming and the unique setting of a moving metro, we created a buzz that resonated globally, showcasing ASUS’s innovative spirit and commitment to engaging with the gaming community.

Why I Do What I Do

Working at ASUS as a Technical PR Specialist allowed me to combine my passion for technology with my expertise in public relations and marketing. I thrive on building meaningful connections—whether it’s with influencers, press, or internal teams—and seeing how these connections translate into tangible results for the brand. Leading projects, managing KPIs, and training employees gave me a sense of fulfillment, knowing that my work directly contributed to ASUS’s success in the Turkey market.

What I love most about this role is the opportunity to bridge the gap between games, technology and people. By localizing content, leading sponsorships, and fostering relationships, I was able to make ASUS’s innovative products accessible and exciting for the local audience. This experience has further fueled my passion for strategic communication and my desire to continue making an impact in the tech industry.

• Job : Technical PR
• Year : 2021 - 2022